Chelsea C. Hayes, SPHR

CEO & Principal Consultant

Stately Jukes

General Manager


Avery jukes

EVP, Sales & Marketing


Assata gilmore

Director of business operations

Kiersten White

Executive Assistant to the CEO


Chelsea C. Hayes, SPHR is the CEO & Principal Consultant of The Coaching Factory LLC.  Based out of Los Angeles, she leads an innovative Corporate Training & Development firm specializing in experiences on Leadership, Influence and Inclusion.

After launching her career reporting directly to the Chief Diversity Officer at General Electric (GE)

Clients include Eli Lilly, Genentech, General Mills & Turner Construction. Prior to founding The Coaching Factory, Chelsea was the Director of Human Resources at the Los Angeles Sparks after launching her career reporting directly to the Chief Diversity Officer at General Electric (GE). Her complex roles in corporate diversity, sales, and HR provided support in the areas of executive leadership, talent development, new hire experience, career navigation and coaching.

Chelsea earned two Bachelor's Degrees from Purdue University in Public Health Promotion & Public Relations after beginning college at the age of sixteen. She served as the Vice President of the Purdue University College of Liberal Arts Alumni Board and in 2017, she was named 1 of 2 of Purdue University's Outstanding Alumni under 35.

As she emerged as a leader on campus and in her community, she launched a successful global campaign to serve as the National 2nd Vice President of Delta Sigma Theta Sorority Inc., the world's largest non-profit public service sorority. For a three year term, she focused on overseeing, retaining, and growing the Sorority's 275,000+ initiated members. She is currently a member of the Los Angeles Alumnae Chapter.

Chelsea holds a Master's Degree in Corporate Communication from Northwestern University and is a proud member of The Council of 100, an invitation only group comprised of Northwestern’s top female alumnae executives. Chelsea is certified as a Senior Professional in Human Resources (SPHR) by the HR Certification Institute and her work has been featured in The Hollywood Reporter. If she’s not with a client, you can find her at Equinox, on a plane or glued to FaceTime with her nieces and nephew, Chyla, Cadyn and Croix.

Stately Jukes is a strategic marketing executive with over 12 years of experience as a Sales and Brand Management professional for Fortune 50 companies.

She uses innovation, data and kindness to build and expand businesses. Stately formerly worked in Brand Management at Procter & Gamble and received her B.A. from Purdue University and her MBA from Texas Woman's University. In her spare time you can find her puzzling, baking or spending time with her husband, Avery and their 3 children.

Avery Jukes (he/him) is brand manager Sahale Snacks at The J.M. Smucker Company. Jukes' career path started with two bachelors degrees from Butler University and Purdue University in Mathematics and Mechanical engineering, respectively. He played basketball at Butler University as well as founded and ran his own not-for-profit organization, The Jukes Foundation for Kids. Jukes then spent almost three years playing professional basketball in Sweden, Switzerland and Cyprus. After living out his life-long dream of playing professional basketball, Jukes returned to the United States and secured an aerospace engineering position in Dallas, Texas. Realizing that engineer was not the career path that fulfilled him, he earned his MBA and then spent three years at Procter and Gamble as assistant brand manager on the Tide and Gain Laundry care brands, before transitioning to his current role at The J.M. Smucker Company. 

Assata Gilmore is a graduating senior majoring in Finance with a minor in French at Purdue University. She is the oldest of three and originally from Hyde Park in Chicago, Illinois. She is the first Black Woman Student Body President at Purdue. In her free time, you will often find her playing the guitar, watching Schitt’s Creek, baking her special cream cheese cookies, or singing along to her favorite songs. She is passionate about building connections and community and is so excited to be a part of the Coaching Factory team!

Kiersten White is the Executive Assistant to the CEO at The Coaching Factory and is passionate about the mission The Coaching Factory upholds in creating an inclusive, knowledgeable, and efficient work environment for all. Kiersten has a Bachelor's Degree in Women’s Studies and Africana Studies from Spelman College, and a M.F.A. in Film and Television from Savannah College of Art and Design.

In her free time, she likes to visually capture the untold narratives of communities who have historically been silenced. This work is important to her as she incorporates her knowledge in Ethnic/Gender studies, her experience as a filmmaker, and the skills that coincide with corporate training.

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