ALL IN: A VIRTUAL COURSE ON RACE & PRIVILEGE is a learning experience purchased by companies for the development of their people. ALL IN uses academic sources to teach key concepts like the history of race, allyship and code switching then creates the space for employees to share their own experiences. This virtual course is facilitated by Master Facilitators at The Coaching Factory via zoom. Employees experience the course in groups of 7 that meet once a week for 7 weeks.

Join us and go ALL IN.

We can’t wait to connect with you!
You’ll hear from us within 24 hours with a custom quote. Thank you for your commitment to this work!


60 Mins, 90 Mins, 3 Hours or Full Day Training Experiences

At The Coaching Factory, we believe corporate training is something that should be enjoyed, not endured. Our training experiences blend storytelling, games, team work, movies, and most importantly-clear takeaways to provide a training experience that is just as FUN as it is FRUITFUL.



Influencing your team is key to visibility and career advancement. Influence begins with trust. Join us as we take a deep dive into the behaviors found in the most influential leaders at any level. This experience includes The Coaching Factory’s Spectrum of Influence™, a tool that measures exactly how influential you are at work!


Fear is a natural emotional response that spares no one. This interactive training experience is inspired by professionals at all levels who express fear of public speaking, networking and even job insecurity.  We’ll provide practical tools that allow you to transform fear into humility, peaceful practices and strategic thinking. Finished Feeling Fear at Work leaves participants feeling understood, rejuvenated and empowered!


We know. You’ve come to the perfect place. In fact, The National Institute of Mental Health reports that 74% of people report a serious fear of public speaking. If you’re in that 74%, you’re in the perfect place. We’ve taken participants from literally shaking and sweating to smiling and being themselves. Communicating ideas is and will always be a critical piece of leadership. We teach participants to do this by examining fear, recalling strengths, and finally learning our 7 steps to effective public speaking. This interactive training experience is offered at 3 levels: Beginning, Intermediate and Advanced.​


Executive Presence is experienced when a proven leader is trustworthy, influential and powerfully polished. The Coaching Factory’s Executive Presence Spectrum™ simply illustrates the 4 stages of the Executive Presence journey. This experience will help you identify where you are today, where you’d like to be in the future and how to get there.


Immense power lies in each relationship yet real dimensions of difference in the workplace can make building these relationships quite challenging. Some examples of dimensions of difference are race, gender, age, political party, sexual orientation, years of service, socioeconomic status and many more. This interactive training experience teaches participants how to honor dimensions of difference and how to truly be an inclusive team member!


Delivering excellent feedback is one of the quickest ways to develop talent from good to incredible. Delivering feedback can also be challenging and exhausting. This interactive training experience explores solutions that allow managers to coach confidently & effectively-especially across dimensions of difference!


We get it. These concepts can be tough, sensitive and if not discussed properly, easily turns into a “That was nice-back to work I go” session. This is not that. This is a fun and tested experience we’ve developed called “May The Best Pie Win” that teaches everyone together (all levels of a company welcome)  2 ways we can all build a more inclusive & equitable workplace.


This interactive training experience teaches leaders practical solutions to build high yielding relationships with professionals who have been in the workforce less than 5 years. True coaching only occurs after a real connection has been established. Connection is created via communication. Everything begins with trust.

“We hired Chelsea C. Hayes as the Keynote Speaker for our First Annual Multicultural Summit because I knew her presentation style & message would be a perfect fit and wow, did she kick off our summit with a bang! Your opportunity to create  an experience that exceeds expectations is determined by your decision to work with Chelsea. It was a pleasure to work with a keynote who was professional, prepared, engaging, and easy to work with throughout the entire process. Chelsea made us feel like she was on our journey with us and was there to support us. Her work continues to be the highlight of our internal conversations and she was definitely a game changer for our organization. “

– Shermika Duerson, MBA
Supplier Relationship Manager
Elanco Animal Health


Do you have a topic in mind or a themed event approaching? No problem. We create customized training experiences like clock work. Let us know what you’re thinking and we’ll get started in the factory!


Staff Retreat by The Coaching Factory-Chicago, IL 2020

“The vision for this off site, two-day advance was to curate an experience where the board could get to know each other so trust could be built amongst each other to harbor a space with the board to challenge each other for future tough conversations. I wanted her to create something that would promote vulnerability, acceptance and transparency. Chelsea and her team not only delivered exactly that but went above and beyond where I thought this advance could go! The feedback I received from our board of directors all echoed the same sentiments and then some! I would HIGHLY recommend The Coaching Factory to curate and moderate any leadership meetings. She is beyond extraordinary!”

Tommy Choi, Co-Founder,  Weinberg Choi Residential 

President, Board of Directors Chicago Association of Realtors 2018-2019


Business gets tricky. HR issues arise anywhere there is more than one person employed and they should be addressed expeditiously and comprehensively. Dentist Offices. Retail Stores. Fashion Houses. Law Firms. We’ve counseled companies on everything from communicating layoffs to proactively communicating about harassment in the workplace. If your company needs counsel, fill out this form and you’ll hear from us within 24 hours. In the meantime…don’t panic! 

“Chelsea is passionate, impactful, and professional—always.  The tailored HR support from The Coaching Factory has been invaluable to my production company.  If you are looking for executive support with concrete results, I would highly recommend Chelsea and The Coaching Factory!”

– Mara Brock Akil
Screenwriter, Producer
Award Winning Creator of Being Mary Jane, Girlfriends & Love Is


People who are excited about being at work produce better results. Excitement doesn’t happen through Osmosis. The companies who are winning shift focus away from strictly compliance and towards amplifying the employee experience. One way we amplify is through appreciation. We create professional, individualized gifts to make your team feel like the true stars that they are. Prices vary based on # of gifts, date of requested delivery and location. If you want in on these, fill out this form and we’ll give you a call within 24 hours to MAKE THIS HAPPEN!

“Chelsea C. Hayes is a powerhouse in the world of executive coaching. Her guidance and expertise is guaranteed to take you to the next level. The Coaching Factory is a MUST experience.” 

– Traci Lynn Blackwell
EVP, Scripted Programming
BET Networks


Executive coaching at The Coaching Factory is defined as a partnership between the Coach and the Client in a thought provoking and creative process that inspires the client to maximize their professional effectiveness.

This is hard work. Real work and important work. We take coaching seriously and as a result, we do not coach all that inquire. Most of our clients come via referrals but we want to hear from you and we’re hoping it’s a fit! If you’re in need of executive coaching: please fill out this form and you’ll hear from us within 24 hours.


Chelsea leading Board of Directors Retreat
Chelsea speaking at Women in Business at Purdue University sponsored by Charles Schwab


Chelsea C. Hayes, SPHR

CEO & Principal Consultant

Stately Jukes

General Manager

Rachael Wade

Chief of Staff

Guy Cacciarelli

EVP, Client Experience

Kiersten White

Executive Assistant to the CEO


Chelsea C. Hayes, SPHR is the CEO & Principal Consultant of The Coaching Factory LLC.  Based out of Los Angeles, she leads an innovative Corporate Training & Development firm specializing in experiences on Leadership, Influence and Inclusion.

After launching her career reporting directly to the Chief Diversity Officer at General Electric (GE)

Clients include Eli Lilly, Genentech, General Mills & Turner Construction. Prior to founding The Coaching Factory, Chelsea was the Director of Human Resources at the Los Angeles Sparks after launching her career reporting directly to the Chief Diversity Officer at General Electric (GE). Her complex roles in corporate diversity, sales, and HR provided support in the areas of executive leadership, talent development, new hire experience, career navigation and coaching.

Chelsea earned two Bachelor's Degrees from Purdue University in Public Health Promotion & Public Relations after beginning college at the age of sixteen. She served as the Vice President of the Purdue University College of Liberal Arts Alumni Board and in 2017, she was named 1 of 2 of Purdue University's Outstanding Alumni under 35.

As she emerged as a leader on campus and in her community, she launched a successful global campaign to serve as the National 2nd Vice President of Delta Sigma Theta Sorority Inc., the world's largest non-profit public service sorority. For a three year term, she focused on overseeing, retaining, and growing the Sorority's 275,000+ initiated members. She is currently a member of the Los Angeles Alumnae Chapter.

Chelsea holds a Master's Degree in Corporate Communication from Northwestern University and is a proud member of The Council of 100, an invitation only group comprised of Northwestern’s top female alumnae executives. Chelsea is certified as a Senior Professional in Human Resources (SPHR) by the HR Certification Institute and her work has been featured in The Hollywood Reporter. If she’s not with a client, you can find her at Equinox, on a plane or glued to FaceTime with her nieces and nephew, Chyla, Cadyn and Croix.

Stately Jukes is a strategic marketing executive with over 12 years of experience as a Sales and Brand Management professional for Fortune 50 companies.

She uses innovation, data and kindness to build and expand businesses. Stately formerly worked in Brand Management at Procter & Gamble and received her B.A. from Purdue University and her MBA from Texas Woman's University. In her spare time you can find her puzzling, baking or spending time with her husband, Avery and their 3 children.

Rachael Wade leads Facilitation Operations & Execution of The Coaching Factory's strategic plan. She has held roles focused on physician relations, project management, event planning, marketing strategy, and community group facilitation.

Rachael is an Alum of The University of Cincinnati where she graduated with a Bachelor of Communication and was a 4-year letter winner and Captain for the UC Bearcats Women's Soccer team. Faith, Family, Wine, and Charcuterie Boards are a few of her favorite things!

Guy Cacciarelli spent the first 16 years of his career rising through the sales ranks at MTV Networks (Viacom)where he was selected to the company’s first Diversity Council, tasked to make the company an industry leader in the diversity movement. Guy was then recruited by The Madison Square Garden Company in 2008 to open their West Coast content distribution office, where he hired, trained and managed a highly successful sales team for MSG's regional sports networks and Fuse music assets. MSG sold Fuse for $226M in 2014.

Guy then started his own business development consultancy, helping numerous media and entertainment companies- AEGWorldwide, Mark Cuban'sAXS TV, National Cinemedia, Salem Media, Galaxy Luxury Theatres, multi-channel eCommerce software company Solid Commerce and two adtech SaaS startups.He resides in Westlake Village, California with his fiancée and their four boys,where he is an avid U.S. Masters Swimmer.

Kiersten White is the Executive Assistant to the CEO at The Coaching Factory and is passionate about the mission The Coaching Factory upholds in creating an inclusive, knowledgeable, and efficient work environment for all. Kiersten has a Bachelor's Degree in Women’s Studies and Africana Studies from Spelman College, and a M.F.A. in Film and Television from Savannah College of Art and Design.

In her free time, she likes to visually capture the untold narratives of communities who have historically been silenced. This work is important to her as she incorporates her knowledge in Ethnic/Gender studies, her experience as a filmmaker, and the skills that coincide with corporate training.



The Coaching Factory leads training experiences all over the globe. To inquire regarding availability, please complete this form and we’ll get back to you within 24 hours.

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